Ultimate Guide to Online Casino Games and Strategies

Want to know how to win and make big money with an online casino? Then read on, you are in the right place!

It’s possible to trace the history of the casino back to 1638, when the first gambling house was opened in Venice, Italy.  Casino di Venezia is still open today but up until the early 20th century, gambling was prohibited in the USA.  In the early 1930’s, this changed and gambling was legalised in Nevada and Las Vegas. This soon spread across the country and by the late 1970’s, Atlantic City was not far behind Las Vegas in terms of casinos and the number of people gambling.

As casino games spread across the world, several films were made which heavily featured this form of gambling.  Croupier, Rounders, Casino and The Gambler are four good examples.

As online sports betting started to gather pace, gambling software started to develop and in 1996, the first wager was placed on an online casino game.  Just two years later, the first online slot machines were introduced, in addition to the first internet poker room.

By the year 2000, millions of people were playing online casino games and it appeared the digital world was going betting mad.  This lead to the growth in the number of online casinos, which reached over 850 by 2010.  As the number of people playing the online casino games grew, so did the size of the prizes and it’s now possible to win millions of pounds by playing online casino games.  Just ask the Norwegian student who was lucky enough to beat the bookie and scoop a prize of over 11 million Euro by playing an online jackpot slot game.

Online casino games are not just there for entertainment, they offer huge prizes which can change lives in an instant.

Popular Online Casino Games

There are several online casino games to enjoy but some are more popular than others and thus, the size of the prizes associated with them are bigger.  Listed below are the best type of online casino games to look out for and when starting out on your online casino gaming adventure, these are the best games to play.

Online Slots

online casino with bet majestic Perhaps the most popular online casino game in the lot are the slots.  These can be found at any good online casino and are great fun to play.  Anyone can play online slots, you do not have to have any experience of playing them and the rules are very simple.  You simply spin the slots and attempt to line up as many of the same symbol as possible to win money.  Modern online slots have developed significantly and you can still find the basic three-reel slot machines but now there are many different designs, featuring many reels and up to 50 paylines.  Progressive slots are another modern take on the basic slot machine and allow you to play in a network with thousands of other betting mad players and attempt to beat the bookie and win the massive jackpot, which each player in the network has been feeding.  Progressive slots are very exciting and can lead to some big prizes being won.

Online Roulette

online roulette at the bet majestic online casinoRoulette is one of the traditional casino games, so it’s little surprise to see online roulette as one of the most popular internet based casino games.  The game works in the same way as it does in a bricks and mortar casino, whereby players place their chips on a number or combination of numbers and hope the ball lands in a space which includes your bet.  When playing online roulette for the first time, you will notice the game is much faster, as you are not waiting for other people to place their bet and many of the online roulette wheels do not have table minimums, so you can bet for small amounts if you wish.

Online Poker

poker at the online casino There is a huge choice of excellent online poker games and it’s possible to play any variant of the famous card game you like, whether it be the classic Texas Hold’em or Pot Limit Omaha.  No Limit Texas Hold’em is probably the most popular online poker game, as there are no limits on the amount of money you can bet.  Other forms of the game are also exciting and Pot Limit Omaha, where players are dealt four cards and must use two of them, plus three community cards, is very exciting.  You will find many people playing these games, looking to make some easy money, so always ensure you fully understand the rules.  Online poker is more complex than both online roulette and slots and can become very pressured when playing on a live table.

Online Blackjack

online blackjack at the online casinoThis card game can rival online poker as being the most popular at online casinos today.  Perhaps the main reason for online blackjack’s popularity is its simplicity.  The rules are easy to follow and you must get as close to 21 as you can and have a higher hand than dealer to win.  You are dealt two cards and must decide whether to hit (ask for another card), stand (receive no more cards), split (turn your two cards into two separate hands) or double down (receive one card only).  If the total of your cards is over 21, you are bust and out of the game.

These are four examples of the most popular online casino games and even if you are unfamiliar with poker, the other three are very straightforward and you can be playing within minutes.  However, even when playing basic games such as online roulette, you should always have a plan of action in mind.  Good online casino strategies can help you significantly, in terms of both your enjoyment of the games and your chances of winning.

Online Casino Strategies

There are several strategies and tips for all four of the most popular online casino games highlighted above.  To beat the bookies, you should always employ a strategy and the following online casino strategies will ensure you are giving yourself the best chance of winning.

Online Slots Strategies

When playing online slots, you should always bet on as many paylines as possible.  If you are playing on a budget, it’s better to lower your stake amount and increase the number of playlines, as this will give you a better chance of winning.  Always check the rules of the online slots before you play, as the jackpot may only be paid out for bets of a specific amount or more and perhaps the best advice is to practice, using free spins.  Many online slots offer a free practice mode and this will allow you to get to grips with all the features before you start playing for real money.

Those who play slot machine games at online casinos should look for high variance games, which are defined as games that payout less frequently than others but payout higher amounts. Gamblers may have to do their research to determine which games they have the best chance of benefitting financially from. It also helps to determine through research what the most trustworthy casinos online are. Reputable online casinos that offer generous bonuses are the best choice for serious gamblers. It is also advisable to look for an online casino that cannot reverse a player’s withdrawal after they have requested it.

The specific game one plays has a lot to do with their chances of winning. A growing number of slot machine games at online casinos now boast the 243 ways to win feature. This feature essentially eliminates pay lines, making it much easier to win money from these games.

Gamblers should also keep in mind that the more money they bet the more money they are likely to win. Small bets almost never pay off big. Those playing to win should take their gambling seriously and do it purely as a means of financial gain as opposed to entertainment. When choosing slot machine games to play online gamblers should keep in mind that the best way to win money is to bet on however many pay lines the game has. This makes it more likely a player will win the game’s jackpot.

Online Roulette Strategies

If you are new to the game, start by betting on odd/even as this will give you the best chance of winning and allow you to become familiar with the roulette wheel.  Make a note of the numbers which are winning frequently, you will start to get a feel of when to place an attacking bet.  In addition, always check the type of online roulette you are playing, as this can change your odds of winning.  The American roulette has a double zero, meaning beating the bookies becomes more difficult than on a European wheel, which has one zero.

While betting systems can be helpful during a game of online Roulette, players have to know when to use them and when not to. Using any system does not guarantee winning, but it shouldn’t be completely dismissed as a viable strategy. When choosing numbers to bet on, players should focus on one through 18 while making an equal bet on the higher group of numbers. This way players’ win when the ball lands on the low number they bet on and they also win when it lands on the higher number they chose.

In general the best way to win online Roulette is to play the European version as opposed to the American version. The European version has a lower house edge than the American version, putting more money in player’s pockets. When choosing an online casino to play European Roulette at gamblers should keep in mind that it is best to find a casino that offers the “No Prison” or “Surrender” rule. These rules refund a player 50% of their bet in a game with the “No Prison” rule and refund a player 100% of their bet in a game with the “Surrender” rule anytime the Roulette ball lands on the single zero on the wheel.

Online Poker Strategies

If you playing poker with friends on your dining room table, you would be playing them and not the hand.  Online poker is no different and you must study your opponents, especially if you start playing the same people regularly.  If you are nervous about playing online poker for the first time, look for the tables which allow you to bet small amounts, often called ‘micro stakes’ and set yourself a budget.  Finally, and perhaps one of the best online casino strategies, is to play multiple tables at once.  You will not want to do this immediately but as you become a stronger player, you should have as many online poker tables on the go at a single time as you can manage.  This will speed up your play, increase your playing volume and ultimately bring you a higher return.

Online Blackjack Strategies

Never bet your whole stack at once when playing online blackjack, however tempting it may seem.  As a basic rule, you should never bet more than half your stack because you will see it disappear very quickly and be out of the game.  Responsible betting is key when playing online blackjack.  There are several basic strategies available for blackjack and as you are required to make a decision, which could win or lose you the game, on every hand you are dealt, you need to have one place.  There are many blackjack cheat sheets available to download for free online and although you would not be allowed to take one into a casino with you, by playing online blackjack, you can have it by your side the whole time.  As you become more familiar with playing online blackjack, you will not need the sheet but it is a great way to start and a good online casino strategy.

When playing table games such as Blackjack at an online casino, gamblers should be aware of the fact that they have better odds of winning than they would at a land based casino. Less experienced players should practice Blackjack for free at online casinos that allow it. Once a player has developed their Blackjack skills they have a much better chance of winning games online.

Much like in land based casinos, in many online casinos players can choose the Blackjack table they want to participate in. It is best to choose one that has a maximum limit on bets that equals no more than 5% of the amount of money set aside to play the game.

There are many varieties of Blackjack available to play at most online casinos. The varieties with the best odds of winning include Blackjack Switch and Surrender as well as Perfect Blackjack. Gamblers who are serious about winning money at online Blackjack should stick to variants of the game that have a house edge of no more than 1%.

Before starting any game of online Blackjack it is important for players to look for certain information about each version of the game. One of the most important pieces of information to find out in advance is how much a Blackjack pays. It is also important to find out how many decks of cards are used, and if splitting Aces is allowed.

Blackjack strategy cards can be obtained for any version of the game a gambler wants to play. Having the correct strategy card in front of them while they are playing is an important aspect of being able to win money doing it.

While one tried and true strategy for winning at Blackjack is to count cards, this is impossible to do online unless one is playing Live Dealer Blackjack. Those who are skilled at counting cards will want to limit themselves to Blackjack games with live dealers. Other tips for winning when playing online Blackjack include knowing when it is smarter to stand and when it is smarter to hit. Players should compare their hand to the dealer’s to help them make this decision. In general it is also best to avoid taking insurance if the dealer’s hand includes an Ace. Doubling down on 10s and 11s will also help gamblers win at online Blackjack.

For players who aren’t extremely experienced at online Blackjack it is best to try the game in demo mode, which is a feature most online casinos offer. Perfecting one’s online Blackjack skills before playing for real money is always one of the best strategies for winning. When gamblers are ready to start playing for real money it helps to find an online casino that offers bonuses to table game players. By combining bonus money with a gambler’s bankroll it will cost them less to win more.

Video Poker

Many online casinos offer video poker, which pay out more than the typical slot machine game does. With the right strategy, video poker can be a game that is easy to win money at. Players have better odds of winning money in video poker at online casinos than with most other games.

Due to the optimal payouts players are likely to win, the best version of video poker at any online casino is Jacks or Better. As little as two pairs of jacks can and do pay out well in video poker. Ideally players will want to choose a game where a full house will pay them nine times the amount of their bet. These games also tend to pay out six times the amount of a player’s bet for a flush. As long as Jacks or Better is played correctly, using the right strategy, gamblers can realistically expect to win back all but one cent of every dollar they wager.

One strategy that is effective in helping players win is the Jacks or Better Perfect Strategy. For each hand a gambler plays there is a different strategy rule to follow. For example, on the first hand players ideally will want to have a royal or straight flush, or even four of a kind. There are 16 rules for 16 corresponding hands, the final rule being to discard everything a player has.

Another video poker game that should be played online for the best odds is Deuces Wild. The better a player’s strategy is for the game the more successful they will be in winning. With a player edge of just under 1%, Deuces Wild is a popular game at online casinos.


You are now familiar with the most popular online casino games and the basics of how they work.  All the best online casinos have these games available and sometimes it’s possible to practice them for free, before betting any money, which is always a good idea.  Implement the online casino strategies when playing the games and not only will you have great fun, you also stand a good chance of beating the bookies and making some nice money in the process.

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Successful Tennis Trading Strategies to win

Wondering what the most successful tennis trading strategies are? Wonder how you can be more consistent with tennis betting? You are in the right place. Read on for some great tennis systems.

Tennis is a hugely popular sport in the betting world and it’s easy to see why.  To the casual observer, there are many ATP and WTA tournaments played throughout the year and every sports fan knows of the Grand Slam tournaments.  However, with Challenger events taking place across the globe, on a regular basis, it’s possible to participate in tennis trading or betting throughout the year, at all times of the day.

A Brief History

It’s very difficult to trace back the history of tennis betting and exactly when it first started to take place.  However, there is an interesting theory which links tennis and betting together from a very early time and it relates to the scoring method used.

In the middle ages, the number 60 was very important in France and the scoring system of tennis was based on this number, divided by four, which produced the other points used, which are 15, 30 and 40.  However, as several sports was used for betting purposes in the middle ages and in Germany there were laws preventing bets being placed over 60 ‘deniers’, it is though the scoring system was linked to this.

In addition, there was a French coin in circulation at the time called ‘gros denier tournois’ which was worth 15 deniers.  So it is thought they might be using this to bet per point, up to a total of 60.  It’s an interesting theory and shows how deep the potential link between tennis and betting really is.

tennis betting with bet majestic

Popular tennis events for betting and trading

As mentioned above, there are plenty of tennis events on which to bet throughout the calendar year.  Some are more popular than others and if you are just starting out on your adventure of tennis betting, here are some of the most popular events on which to bet.

  • Australian Open – takes place every January in Melbourne. The first “major” of the year
  • French Open – played on the famous clay courts of Roland Garros in Paris every June
  • Wimbledon – grass court tournament, played in London during June and July
  • US Open – the American major, played in Flushing Meadow, New York during September each year
  • ATP Tour Finals – the world’s top 16 male players compete in this end of year tournament in London in November
  • WTA Tour Finals – the top women compete in Singapore during October at the close of the annual season
  • Davis Cup – Year round competition where the players represent their countries
  • ATP Indian Wells Masters – the first of 9 ATP masters events takes place during March each year
  • ATP Miami Open – another leading ATP event where nearly all the top players will compete
  • Olympic Games – Olympic gold is now one of the most sought after medals for tennis pros, taking place every 4 years

The events above cover the four Grand Slam tournaments, the season ending finals of both the ATP and WTA Tours, the Davis Cup which is an international team event, standalone tournaments on the ATP and WTA Tour and the Olympic Games.  You will find the greatest choice of tennis trading markets available during these events.

Tennis Betting Rules

Before moving on to highlight some of the best tennis betting markets, tennis trading systems and good tennis betting strategy, it’s important to gain an understanding of tennis betting rules.

Tennis betting rules can differ by bookmaker but player retirement is the most common one to look out for.

Player Retirement

Regardless of what market you have bet on, player retirement can have an impact on your bet.  For example, with match betting, some bookmakers will never refund a bet after the first point of a match has been played, regardless of player retirement.  Other bookmakers will refund bets in this instance, whereas some will differ depending on how many sets have been played.  Always check the tennis betting rules of the bookmaker you are using before placing bets, whichever market you are betting on to avoid losing your stake in these situations.

The Main Tennis Betting Markets

As with many sports, the introduction of online betting has seen a significant increase in the number of tennis betting markets available.  Here are some of the most popular markets to get you started with your tennis trading:

Match Betting

This simply involves betting on the player you believe will win a specific match.  So, if Andy Murray was playing Novak Djokovic at Wimbledon, you would select one of these players to win the match and place your bet on that player.  The same principle applies to doubles matches.

Tournament Winner

This is another straight forward tennis betting market and involves picking the winner of the whole tournament.  For example, you could back Serena Williams to win the US Open but all she must do is lose one match for your bet to be over.

Set Winner

This market is set specific and allows you to bet on the player you believe will win the next set or the current one, if betting live in-play.

Number of Sets

How many sets do you think there will be in this match?  Are the players involved closely matched, meaning it could be a three or five set match or will one of them cruise through in straight sets?  This is an interesting market for tennis betting.

Most Aces

This market is as straight forward as it sounds.  Which player do you believe will serve the most aces in a match.

Over/Under Totals

Here you can bet on the total number of games played during a match.  Bookmakers will set a total and you must bet on whether you believe the total amount of games played will be over or under this number.

Tennis betting systems

Before going into a few tennis betting systems you can use, there are a few things you need to remember when betting on tennis.  Tennis betting strategy not only involves choosing the best events and markets to bet on, it also involves studying information.  The following three examples are key principles you should follow when betting on tennis and they will help to increase your winnings.

Head-to-Head Records

Always check the head-to-head records between the two players before placing your bet.  This information is available for free online and will allow you to spot trends between players.  Look at recent results, if one player has defeated the other consistently over the past two years, it is clear they have the edge.

Playing Surface

Some players prefer playing on specific surfaces.  They simply perform better in tournaments which are played on one surface than any other.  Rafael Nadal is a good example of this as although he has won all four Grand Slam events he is best on clay and this becomes clear with his nine French Open titles

Schedule and Motivation

During the tennis season, players travel the world and play in numerous events.  There may come a time when they need to prioritise a tournament over another and this sees them eliminated earlier than expected.  If a less prestigious event is taking place just before or after a Grand Slam, the top players may not perform to their highest level and this is worth keeping in mind when tennis betting.

Tennis Trading System

For those who like to have a system to follow when betting, tennis is a great sport because there are some excellent tennis trading systems to employ.  Below are examples of three great tennis trading systems you can use when betting on tennis.

YoYo Method

yo yo tennis trading strategiesThis is a good tennis trading system but you must have self-control when using it.  This system is often used in the second set of a match and comes into play when the favourite for the match has lost the first set.  When a top player loses the first set, there is a good chance they are going to bounce back and claim the second set, so place your bets on that player as soon as the first set has closed out.  This happens more often than you might think.  However, it cannot be used on every match and you need to be selective and watch the match live for the best results.  This is true whenever you are tennis trading.

Breaking Back Method

This tennis trading system focuses on the first break serve in a match.  So again, it is best if you are watching the match live when employing this strategy.  Once the first break in the match has occurred, you can back the player who has forced the break.  Once the odds for this player to win have dropped, which they will, you can then place a lay bet (back against them) on a betting exchange, such as Betfair.  You need to have access to a good live feed for this strategy as timing is of the essence and if you are watching coverage which is delayed by a few seconds, it could be costly.  However, when used correctly, this tennis trading technique is one of the best due to the lack of risk involved.  Essentially, the worst thing that can happen is no one matches your bet but in that instance, you will not lose anything. However, as with all trading, you should not leave your trade open for long. You should close your trade quickly, because odds can move up fast too and you need to cover your losses to protect your trading bank if necessary.

Laying the Favourite

This tennis trading system involves laying the favourite before the match has started.  Make your bet just before it starts and if the underdog makes some game points and takes the lead, this is when the odds for the favourite will begin to lengthen.  Once you are happy with the potential profit you will make, you can back the favourite and enjoy your winnings.  There will be times when the favourite wins some game points early in the match and you will be forced to exit the trade with a loss.  However, the amount you will lose is offset by the amount you can win in the long-term. This tennis trading strategy is best used when you think that a favourite is just coming back from injury, may not be all that interested in the tournament or is playing a young pretender with something to prove.

These are examples of three basic tennis trading systems but should still be used with caution by beginners.  Take time to become familiar with trading on betting exchanges before you start tennis trading in this way. It is also worthwhile using paper trading (practising without actually placing money) on your first few trades before you actually get involved.


Tennis is regarded as one of the best sports for betting and trading.  There are always matches available on which to bet throughout the year.  There is a great choice of markets available, live streaming of hundreds of matches and a wealth of statistics to help you with your tennis betting.  With several tennis trading strategies available for you to employ, you will never be short of ways to make a good profit when betting on tennis.


The Best Value Betting Lesson for Online Punters

Everyone wants good value don’t they? Value betting is the answer to this dilemma. Read on for the best value betting lesson

When you buy something for your house or when you place a bet, it is always important to get value for the money that you are spending. In fact, the only really sure way to make long term profits through online sports betting is to make sure that you get value in your bets. This is the best way for anyone to beat the bookies

Value is the key to making good profits in the long term and should never be ignored.

That is why we created the Bet Majestic Value Calculator – (scroll down for more information.)

What is value betting?

value betting with bet majestic and van goghValue is when you are able to get something for less than it is actually worth. Imagine that you are an expert in antiques and you find a picture that is on sale for £500.00.

However, you know that you would be able to resell the picture for £750.00.

This means that there is clearly value in the picture, because you could sell it for more than you paid for it and make a good profit.

The fact that you have experience and knowledge about the likely prices is the key here. Your knowledge is what allows you to determine whether value exists.

If you did not know what you could sell the picture for, it would not be a wise purchase, because you would be taking a risk without any proper knowledge. This would not be a value buy.

How does value betting work?

The same principles apply to getting the odds in sports betting.  The true value of a sporting event is expressed by the probability of the outcome actually occurring.

This means that the odds offered by the bookmakers are related to the probability of an event happening (plus a mark up to help ensure profit for the bookmaker).

Therefore, if you can get odds higher than the odds indicated by the probability (the ‘correct’ odds), then you have found a good value bet.

How to calculate the value in a bet

The simplest bet is flipping a coin. There are 2 possible outcomes – heads or tails and the chances of each out come are the same – 50%. Matters like form, home or away fixtures or whether a key player is missing do not affect the result. It is always 50% chance of either outcome.

First of all, you calculate the correct odds by dividing 100 by the chance of the outcome.

In the coin-flipping example, the chances of heads are 50%.

Therefore, 100/50 = 2. The correct odds are 2.00. If you are able to get odds higher than 2, you are getting good value. If you get odds less than 2, you do not have good value.

Suppose that you are able to get odds of 2.20 on heads. That would imply a chance of the event happening of 45% (100/2.2=45).

We know that the actual likelihood is 50%, so you are able to buy the odds at a value of 5%. It is like when we bought the painting knowing that it was worth more than the asking price.

Does the bet have value?

In order to know whether a bet has value, then we need to know how to calculate the probability and value.

It is simple. The probability is 100 divided by the odds offered. So if the odds offered are 3.0, the calculation is 100 / 3 = 33.3% probability of the event happening according to the bookmaker.

If you estimate that the true chance of the result happening is greater than 33.3%, then you have found good value.

The formula for calculating value is:

Odds offered by bookmaker x your predicted percentage chance / 100.

If the result is greater then 1.0, then you have found value.

Suppose that you thought the chances of the result in the example above were 40%, the calculation is as follows:

3.0 x 40 / 100 = 1.2

As the answer is greater than 1, we have managed to find value and this represents a good bet for many online punters. Others will have a different attitude to risk, and will want to look for even greater value to reduce the risk of losing.

There are many variables in searching for value, but this shows that value is linked to probability and does not mean that simply betting on high odds is the way to make money betting. Sometimes odds of 1.5 can represent good value and odds of 10 may represent bad value, even though they would produce a great return if it actually won.

Punters need to perfect their analysis of bets by being as accurate as they can in relation to their predictions.

These will be affected by a variety of issues like form, injuries, location of the match or race etc.

As well as using your own knowledge and experience, make use of prediction sites like Statarea and FC Stats for football. The community of users on OLBG offer excellent prediction statistics for many other sports.

There are obviously many other great ways of finding out about the likely results of sports by studying reports from BBC, Sky, Racing Post and others.

value betting and bbc sports

BBC Sport is a great source of value betting statistics


Final words about Value Betting

Please don’t think that if one of your value bet selections loses, the bet did not have value. A punter has to know that not all bets can be winning bets and the key factor is to regularly choose good value in your picks. This will mean that, over time, assuming that your prediction of results is reasonable, you will make more from your online betting.

Making Money with Matched Betting and Bonus Bagging

Are you looking for a way to make money with betting systems that really is guaranteed?

You are in the right place! Read on for details of how you can be certain of winning with matched betting and bonus bagging.

Part of the thrill when betting on sport is taking a risk with your money and seeing it pay off and win you profit.  You have looked at all the statistics, followed the tips from experts, completed your own research and found the best odds.  Having placed your money on your selection, you wait with great anticipation, to see if your bet is a winner.  The excitement and adrenaline kicks in and come the end of the event, you are either celebrating your win or commiserating yourself on your loss.

Now, imagine there was a way you could guarantee you will win money on every bet you place.  Sounds too good to be true, doesn’t it?  What a great feeling it would be to beat the bookie every time you place a bet.  Thanks to matched betting, it is possible, using free bets and bonus offers, to ensure you make a profit when betting on sport.  Read on to find out more about this exciting technique.

What is Matched Betting?

Matched Betting is not new and has been on the gambling scene for several years.  It has been featured in some of the UK’s most popular newspapers, such as The Telegraph and The Guardian.  In its basic form, Matched Betting is a mathematical system which uses free bets and bonuses from bookmakers, to make risk-free profit.

Matched betting and bonus bagging with bet majestic

Daily Telegraph

Do not allow the fact maths is involved to put you off, it is very straight forward and there are tools available which will help you.  Matched betting, also known in some circles as bonus bagging, requires you to start off with some money in the bank to place bets with, but this can be anything from £50 upwards.  You do not need a large sum to start.

To place a matched bet and beat the bookies, you will need to use a standard bookmaker and a betting exchange.  A standard bookmaker is one which you will have seen in your high street or online, such as William Hill, Ladbrokes and Bet365.  Betting exchanges are similar but work in a slightly different way and they are the key to matched betting.

Betting Exchange

A betting exchange, such as Betfair, Matchbook or Smarkets, is a place where users can bet against each other and the exchange takes a small commission. It is usually no more than 5%, but always check, as you will need this information later.  You can be the backer or the layer.  For example, one person may feel Real Madrid are not going to win the Champions League this season and chooses to place a lay bet on the exchange.  You believe Real Madrid have a good chance of winning it, so you back that persons bet at the odds they have chosen.  They are the layer, you are the backer.

If Real Madrid win the Champions League, you will be paid your winnings by the person who made the lay bet.  However, if they do not win it, you will lose your stake and the other person will get to keep it.

So, as you can see from this example, a lay bet is one where we bet something will not happen, as opposed to a back bet, which is when we bet that something will happen.

Decimal Odds

A further key ingredient when matched betting, is decimal odds.  You may be used to seeing fractional odds when placing your normal bets but when matched betting, you should use decimal odds.  Every good online bookmaker and betting exchange will allow you to change their odds from fractional to decimal and this can usually be done using a menu at the top of the website.  Examples of decimals odds include 3.45 and 3.90 and as you can see, they are very easy to compare.  Not only that but it is easy to work out potential winnings using decimal odds.  If you place a back bet of £10 on odds of 7.00, you will receive £70, including your stake of £10, which makes £60 profit.

So, with that in mind, let’s look at an example of a matched bet and see how it works.

How Matched Betting Works

To attract new customers or keep current ones using their website, bookmakers offer free bets and bonuses.  To obtain the free bet or bonus, you will usually be required to place a bet of a specified amount on an event.  For example, William Hill will give you a free bet of £20 if you place a bet of £20 on Manchester United vs Liverpool.

Let’s break this down and show you step by step, how you can place a matched bet using this offer.

  1. You must place a £20 back bet on the match, to earn the qualifying bet. Manchester United are 2.0 to win the match and your return is £40, including your stake, meaning £20 profit.
  2. Next, you need to place a £20 lay bet on Manchester United at the betting exchange at odds of 2.0. You will lose £20 to the backer, if you Manchester United win the match.
  3. Wait for the outcome of the match. As you have covered all outcomes, whatever the result, you will break even and claim your free £20 bet at William Hill.
  4. You can then use your free bet, to do what is essentially the same process but use bigger odds to extract the greatest profit possible.

How to Calculate a Bet and Find Closely Matched Odds

As you can see from the example above, you want to find the highest, most closely matched odds to make the most profit from your matched bet.  To save you from having to search through thousands of odds to find them, you can use an odds matcher, which will do this for you.  The bigger the odds the most more money you must place in your betting exchange but the greater the profit you will make.

Having found well matched, big odds, such as 10 on William Hill for Swansea to win at Chelsea and lay odds of 10.5 at Betfair, you can place your free £20 bet at William Hill.  However, you still need to work out the amount you need to lay at Betfair and this is extremely important.

To calculate a bet, you will require a matched betting calculator and again, these can be found for free online.  Simply input the back stake and back odds into the appropriate fields on the calculator, which in this example are £20 and 10.0.  Next, input the lay odds into the appropriate field on the calculator, plus the amount of commission the betting exchange is taking and this will give you the required stake for your lay bet and most importantly, the total profit you are guaranteed to make.

The process of matched betting may seem a little confusing at first but it is very straightforward and once you have completed it a few times, it becomes much easier.  You will beat the bookie every time, simply by using free bets and bonuses.


Matched betting takes all the risk away from betting on sport.  As you can see from the examples above, using the method guarantees you make money from bookmakers free bet and bonus offers.  You need to be a member of a betting exchange and there may be a few new terms you need to understand but it does not take long to pick these up.

If you are struggling with how to calculate a bet or simply do not have the time to try and find the best odds and work it out yourself, you can sign up for one of the membership websites mentioned above.

Matched betting is proven to make risk free money and with new offers being introduced by bookmakers daily, you can take full advantage of this great sports betting system.